What Is
Life In Fast Forward?
Welcome to the online home of me, some guy given the name John Cleveland Payne. In the grand scheme of life, I am just another guy with another blog. But to myself, and hopefully to all of you who actually read this, I am something a little more special. From a young age, I fell in love of the idea of ‘the message’ and medium in which you try to transmit.

Basically, everyone has a message to give to the world. Some are basic, some complex, some have the power to up lift and some are just out there to bring as many people down as possible. But everyone has a message, and most people have problems identifying their message. And the ones who get that far can seem to figure out how to get the world to listen.

Well, I have a message, and this is where I will get a chance to share it. Hopefully, you’ll get plenty of things to keep you motivated or inspired, provide knowledge and comfort, and just have a little fun. Apologies for the state of flux and state of seemingly confusing messages that you’ll get here for a while, as I am doing a lot of personal soul searching, and scrubbing of old ideas to take the best of the past to build a new beginning.

In 2007, I changed the name of blog from “The Mis-Adventures Of The Jazzy Cool One” to “Life In Fast Forward.” I began to tear down old blogs and newsletters and try to find places for them here. My goal is to take the focus off of me the person, and show the world the life I live and share with every human on the planet. I aspire to life at a very high standard, and instead of dealing with people who rather slow us down, I want to find ways to help people pick up there own pace. As you get to see an insight to the further adventures I hope to lead, hopefully you’ll enjoy the ride, and want to come along.

Other things
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Other things
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Key To On-Air Interview Success: Don't Be Boring!
Monday, June 16, 2008
Sure, I want to write a lot of books, but when I do finally complete my book on how to get yourself the media attention you want (and not necessarily deserve), I know what the main principle will revolve around: Don't Be Boring!

After almost 6 years of of being a broadcast gatekeeper, dealing with public relations experts and small business gurus and community affairs directors and public information officers, all trying to get their guys on the radio for a little bit of pub, I am amazed by how many professions in the business screw this up.

There are plenty of people in the world with interesting stories. There are plenty of people in the world with a message that needs to be. There is plenty of open airtime somewhere to get all these people a little bit of exposure. Do not blow your opportunity by putting the audience to sleep.

Here is a quick three step approach to help you know whether or not you have what it takes to keep the attention of the listeners/viewers, and get you number listed on an emergency call back list.

- Read Your Press Release: What does your press materials actually say about you? Is it a canned write-up or a well crafted document? Is it compelling? Is it boring? Is your event or cause laughable? Is it laughable on purpose? Do you even have a press release to give out? Take the time to craft out a press release that tells the prospective media source just what you want to say, and make them want to say it for you.

- Be Exited About Making Contact: You don't know who the true gatekeeper to your on air interview, but there is a good chance that that person on you're on the phone with can easily be a quick route to a "We'll see what we can do," when you call with a last minute interview opportunity. Even if your pre-interviewer sound bored to tears and totally annoyed by having to talk you, you better make them believe you are eager (but not to eager) to talk to them. Be gracious of the time they are taking an patient with explanation if they don't seem to get your information.

- Be On Time & On Topic: Don't miss your opportunity! Get addresses and directions, phone numbers, back-up phone number, email addresses, and emergency back-up phone numbers and email addresses. Don't feel embarrassed by double and triple checking to confirm you have all the details. Know the style and flow of the show you're going to appear on, and then nail the interview by focusing on your host and your topic. Don't leave the host baffled or lost in conversation, don't ramble from one issue to the next, and what ever you do, DO NOT READ DIRECTLY FROM THE BULLET POINTS FROM YOUR PRESS RELEASE! Now is the time to know your material, and care about your material, and hopefully make someone else care. Because if you hope to be back for more airtime an publicity, give them an interview that will have the audience asking for more information. That will almost guarantee you a follow up interview.

  	 Email Marketing made easy. No skill required!

Email Marketing Made Easy. No Skill Required!


posted by J. Cleveland Payne @ 11:54 AM  
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