Celebrity poker. Celebrity dodgeball. Celebrity horse? Magic Johnson hopes to become the executive producer of the newest craze in reality TV. Reality producer Phil Gurin has begun negotiations with potential sponsors for the project, tentatively-titled "Celebrity Horse." (Of course, of course.)

Yorembererer horse, don't you? Two or more players shooting the basketball from various spots on the court in make-or-miss style, hoping not to miss five times, which will get you the letters "H-O-R-S-E." Or, as Gurin joked, "Maybe you could spell 'Pepsi' or 'Nokia. It's a completely sponsor-friendly show."